The coronavirus pandemic has caused adverse impacts on the cybersecurity industry. From canceled conferences to working from home to disrupted supply chains, the crisis has affected the cybersecurity market, requiring changes in how cybersecurity business and experts sell their solutions and services.

The ongoing COVID19 pandemic has led to reduced cyber security industry sales due to canceled events and the limited physical mobility of cyber security experts.

The current challenges accentuate legacy issues in the cybersecurity sector, such as selling cybersecurity solutions to businesses that treat it as a cost and not an investment, operating in a fiercely competitive cybersecurity industry, failure to understand the CISO’s mindset, and operating in a field with flawed solutions reviewers.

At the same time, the sector is experiencing several opportunities during the pandemic. For instance, businesses are increasingly facing frequent and sophisticated cyberattacks. In addition, security experts are also recording a spectacular rise in coronavirus-themed cyberattacks during the crisis, causing a surge in cybersecurity solutions demands.

Content is King When Selling Cybersecurity

Cybersecurity vendors, however, require disruptive tactics in targeting clients and selling their products. The sellers need content built on resonant messaging that speaks to primary customers’ concerns and industry narratives.

A compelling story is at the heart of stakeholder engagement. Developing credible content for your cybersecurity products educates, establishes credibility, and elevates topical authority.

Does your content strategy drive the right message and a full range of content development, thoughtfully crafted by security and marketing experts and writers with in-depth security sector knowledge and communications expertise?

Elite Moran provides a comprehensive content strategy for cybersecurity solutions providers and experts. Elite Moran is a proactive, engaged, and integrated cybersecurity content development agency that rapidly understands technology solutions and represents the company to clients and analysts. We are an extension of your marketing team. We develop content and thought leadership programs that exceed your expectations.

We welcome the opportunity to learn more about your cybersecurity products and services and discuss the many ways our tried, tested, and trusted content strategy could help you succeed.